The Immigrant Founder Weekly

#10

Performative Risk-Taking Is Killing Your Startup

Real risk isn’t loud. It’s quiet, scrappy, and done before you’re “ready.”

Most founders say they’re risk-takers. Especially immigrant founders, we wear resilience like a badge of honour. But in reality? Many of us are just rehearsing the idea of risk, not living it.

We talk about being bold while waiting for a visa to come through. We polish pitch decks for months instead of getting one paying customer. We build in “stealth mode” with no market feedback. It’s not brave. It’s cautious cosplay.

The truth? You don’t need to be brave. You need to move before you’re ready.

And the UK? It’s made for that kind of momentum. It’s cheap and fast to incorporate. The ecosystem welcomes experiments. But immigrant founders often hesitate more than we should.

Why?

Because failure feels like a luxury we can’t afford.

Because our families made sacrifices.

Because we feel like we’re on borrowed time in a country we weren’t born in.

But that mindset keeps brilliant people playing small. We overprepare. We wait. We polish. And the fire that made us leap countries cools into caution.

Podcast Section

Scott McKenna landed in the UK from South Africa with nothing but a suitcase, an unexpected university offer, and a wild gut feeling. He had no plan. Just instinct. And he followed it.

Fast forward 11 years, and Scott’s built seven companies none with a UK-born co-founder. The courage to leap, fail, and course-correct? That’s his real edge.

“The bravest thing people can do is take those leaps,” he says. “Only when you fail do you learn. From that learning comes growth. From that growth comes success.”

Scott doesn’t romanticise the hustle. He made mistakes. He moved too fast. He picked the wrong partners. Some companies fizzled. But every misstep sharpened his gut and built the foundation for the next win.

He didn’t just take risks. He repeated them. And that’s the point.

One brand led to a creative agency. That led to a talent business. That fed into a new kind of insurance startup, Careless one that doesn’t look or sound like any insurer you’ve seen. Because Scott’s not reinventing himself. He’s compounding his momentum.

If you’re an immigrant founder, remember this: You already took the biggest bet of your life when you left home. Everything else is just reps.

So start before you’re ready.

Use the UK as your playground.

Don’t wait for permission.

Here’s how to take smarter risks without gambling your future:

  • Use the UK’s infrastructure: £12 to register a company. Access to SEIS/EIS for investors. Dozens of accelerators with free legal and accounting support. If you’re not moving, the system’s not the block, your mindset is.
  • Run a 72-hour test: Build a landing page. Send it to 50 people. If no one clicks, you saved six months. If they do, you’ve got a seedling.
  • Detach identity from outcome: A failed idea isn’t a failed identity. The best immigrant founders wear their failures like stripes, not scars.

Don’t let “what if I fail” keep you from finding out what happens if you don’t.

The risk isn’t in moving too fast. It’s in waiting too long.

Cheers,
Asim
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